Sports, through activities such as "playing," "watching," and "supporting," not only promote the physical and mental health of residents, workers, and those seeking leisure but also have the power to create new connections and invigorate communities. Mitsui Fudosan views sports as an important element in creating attractive, ever-evolving towns and will advance town development by harnessing the "power of sports." Under the slogan "BE THE CHANGE—Come on, let's change the world starting from our towns," and guided by the themes of "transmitting," "connecting," and "embracing," Mitsui Fudosan aims to become the change itself. Starting with town development, the company strives to create and drive positive transformations for people, regions, and society.