Miffy and Friends

Miffy, born in 1955, is a classic animated character created by Dutch artist Dick Bruna, one of the world's most famous picture book authors. With a consistent, memorable, simple, and friendly artistic style, Miffy is deeply loved by children all around the globe. She is a lively and adorable little girl, cherished by everyone. Her good friends are equally beloved, such as Boris & Barbara, born in 1989—two adorable little bears; the very nice Ms. Poppy, born in 1977, an elegant pig lady; and Snuffy, born in 1969, whose name sounds similar to Miffy and whose personality is just as cute as hers! The creation of Miffy draws largely from the many touching moments of innocence among children and the warm memories of childhood. Thus, for each of us, Miffy is no longer just a storybook character—she has become a highly personal experience.