The 2013 Christmas advertisement for UK department store John Lewis. Centered around John Lewis's consistent theme—finding the perfect Christmas gift for someone you care about—and using the slogan "Give someone a Christmas they’ll never forget," it tells a classic Christmas friendship story. 　　 This beautifully hand-drawn advertisement was created by Adam&EveDDB creative directors Aidan McClure and Laurent Simon, and directed by Elliot Dear and Yves Geleyn of Blinkink. Combining hand-drawn animation with 3D set design for an advertisement marked a first in UK advertising history.